Involvement of social media in Olympic games 2012
Involvement of social networks and
services in the coverage of Olympic Games will be truly spectacular.
Enhancing the craze of social media among the people collect all the world in a room. Currently, social media and Olympic games in Landon 2012 will also increase the source of entertainment without loosing a single moment to the users.
Summer Olympic Games in 2012 (opening
July 27 and close August 12), held in London, were announced as the
"first social games" in the world. Sure, social networking
Facebook, Twitter and YouTube will play an vital role in current
information, and will become the main voice of the audience
impressions from July to August.
Using the World Wide Web has increased
a hundredfold. According to the International Telecommunications
Union in 2008, there were 1.5 billion Internet users worldwide,
accounting to this 23% of the total population. By the beginning of
the summer Olympics this year, the number of Internet users will grow
to 2.3 billion people that will be a third of people around the world
Summer Olympic Games include some of
the most popular international sports: football,basketball, swimming
and athletics. Accordingly, social networks will be involved in the
coverage of these events, so to say "word of mouth." Thus,
we consider the three giants of social media in the context of this
year and 2008.
The Month in August 2008 marked
one hundred million users of social network Facebook, as reported in
a tweet Dave Morin (Dave Morin), CEO of social network Path, and at
that time a member of the team Facebook. It was in 2008 networking
site Facebook ahead of the other most popular social network -
MySpace and made her debut with an online chat, without which it is
now hard to imagine a social network.
Currently: social network user base has
more than 900 million people, which is continuously growing, making
Facebook the Internet portal number 1. In 2012, the first social
network for its shares traded on the Stock Exchange (the legendary
IPO), and its founder Mark Zuckerberg (Mark Zuckerberg) has become a
global celebrity.
Twitter in Olympic games2012
2008: The year 2008 was for a social
microblogging service Twitter for the peak of growth, although the
functional services have been identified deficiencies. At the end of
the year service already had about 6 million registered users who
send about 300,000 tweets a day.
Currently: Service Twitter claims that
over 500 million users, which publishes a daily basis around 400
million total tweets. Also, service can boast of many positive
changes (eg, Ukrainian and Catalan interfaces, new features for the
media partners, etc.). Any sporting event regularly find echoes in
the service, which was for athletes marketing channel number 1. The
very same service continues to steadily expanding its global
advertising.
YouTube in Olympic 2012
2008: Every minute, users download the
video to the site for 10 hours. Video Hosting Service also launched
this year its mobile version, preroll ads (before watching the movie
on the site) and 720p HD option, however, those gains did not match
with what the site was four years later.
Currently: Representatives of the
service state of 800 million unique site visits per month, which is
viewed by more than 3 million hours of video every month and every
minute of the video is loaded lasting 72 hours. Daily video from
YouTube service of 500 years looks at social network Facebook, and
more than 700 every minute video from YouTube users are divided into
service Twitter.
Conclusion
Even looking at the three most famous
social services, can be understood that any sporting event can be
qualitatively and completely covered in social media. It is also
worth to recall such popular social networks like Pinterest,
Foursquare and Google +, which does not even exist in 2008. Coverage
of the Summer Olympic Games in 2012 in social media would be
unprecedented, however, by 2016, these results seem quite different.
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